The problem
A vertical-SaaS player with strong product-market fit was capped by paid acquisition. Their site shipped 1.2MB of unused JS, had no internal-linking strategy, and ranked for almost none of the high-intent terms their buyers searched.
The approach
- 01
Technical foundation rebuild
Render-blocking JS removed, image pipeline replaced with AVIF, server-rendered the core templates. Lighthouse moved from 41 to 98 in six weeks.
- 02
Programmatic content engine
1,400 problem-aware pages generated from a structured topic graph, each one human-edited before publish. Quality bar that kept Google happy.
- 03
Internal linking model + entity hub design
Every new page strengthens the cluster, not just itself. Hub-and-spoke architecture mapped to buying-stage intent.
- 04
Schema layer at scale
SoftwareApplication, FAQ and HowTo across the catalogue, monitored weekly. Rich results captured on 38% of indexed pages.
Results
Organic sessions
412% of baseline
MQLs
410% of baseline
Lighthouse
98
The outcome
Twelve months in: 3.1× organic sessions, MQLs up 4.1×, and the marketing site moved from a cost centre to the #2 pipeline source behind outbound.
"Contingo rebuilt our SEO from the foundations up. The traffic curve speaks for itself, but the part our board cares about is the pipeline behind it."